Influence of selected factors on the repeat purchase of the a package tour – case study from tourism of the Moravian-Silesian Region

The aim of this paper is to identify influence selected factors on the repeat purchase a package tour based responses customers in Moravian-Silesian Region. main are divided into three groups as staff, environment and offer each these consists other factors. Analyses frequency distribution data were used. Statistical hypotheses formed, reflecting relationship between difference from customers’ quality factors, that may affect repeated tour. Most affected by professional behaviour, sufficient space, cleanliness, tidiness company premises corresponding ratio price / quality. This study important not only for marketers’ but also all employees services. Knowledge consumer buying behaviour leads huge long term benefits businesses various regions Europe.